hobbymate.in
ConsumerCommunity platform
HobbyMate
A community app where hobby groups host ticketed events, grow members and trade gear, all in one place.
Case study · Entertainment
Ten questions.
Endless shares.
A Korean quiz and personality test platform built for virality. Short 10 to 15 question tests, from trivia and grammar to 'which drama character are you', end in a shareable result card that brings the next wave of players in.
TestPickSouth KoreaWeb app (mobile-first)
testpick.com
Share rate
27%
of players share their result
Completion
84%
of players who start a test finish it
Time to publish
<1 hr
for a new test, with no developer involved
Load time
0.8s
average page load on mobile during traffic spikes
Figures reflect analytics across tests published in the first months after launch.
The starting point
The challenge
01
Content had to ship weekly
Trends move fast. Every new test needed to go live in hours, without a developer.
02
Traffic arrived in spikes
One viral share could send tens of thousands of visitors in an hour.
03
Results had to be worth sharing
If the result card was dull, the loop stopped and growth stalled.
04
Ads without ruining the fun
Revenue depended on ads, but a cluttered experience would kill completion rates.
What we built
A quiz engine designed
to be shared
No-code test builder
Editors create quizzes, personality types and tournament-style picks with scoring logic, images and result copy.
Shareable result cards
Auto-generated result images and Open Graph previews for KakaoTalk, Instagram and X.
Built for spikes
Static generation and edge caching keep pages fast when a test goes viral.
Mobile-first UI
Thumb-friendly layouts, dark mode and quick transitions tuned for social traffic.
How it works
The viral loop
Every result is an invitation to the next player.
- 01
Publish
Editors launch a new test in the builder in under an hour.
- 02
Play
Players answer 10 to 15 quick questions on their phones.
- 03
Share
A result card is shared to chats and social feeds.
- 04
Repeat
Friends click through, play and share again.
testpick.com
Stack
Next.jsReactSupabaseEdge CachingOG Image GenerationGoogle AdSenseAnalytics
Results & impact
What changed
after launch
Before
Every quiz was built by hand, sharing was an afterthought and spikes in traffic slowed the site down.
After
Editors publish tests in minutes, every result is built to share, and the platform stays fast when a test takes off.
Let's build your next
consumer web app.
Tell us what you are building. You will get a clear plan, a fixed estimate and a team that has shipped this kind of product before, usually within 3 hours of the call.
Delivered in this engagement
- Quiz and personality test engine
- No-code content builder
- Share card generator
More work
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