kiedo.it
BusinessWebsite builder
Kiedo
An Italian website platform that delivers a complete business site in 10 days, with hosting and support included.
Case study · Cloud telephony
A full phone system,
minus the phone room.
A hosted PBX and self-service portal for Australian businesses, from sole traders to multi-site enterprises. Numbers, IVR menus, call routing, SMS and softphones are managed in a browser, and real-time call analytics sit on the dashboard.
EdgeTelAustralia & New ZealandHosted PBX + Customer portal
edgetel.com.au
Support tickets
-55%
fewer change requests after self-service launched
Onboarding
Same day
from sign-up to live calls for most businesses
Uptime
99.99%
platform availability across the network
Remote staff
4x
more softphone users after hybrid features shipped
Figures reflect operational data in the first year after the new platform went live.
The starting point
The challenge
01
Every change needed a support ticket
Adding a user, changing hold music or rerouting after hours meant calling support and waiting.
02
Call quality issues were hard to diagnose
Without live metrics, jitter and dropped calls were reported by angry customers rather than caught by monitoring.
03
Hybrid work broke old setups
Staff needed their office line on a laptop or mobile at home, across a mix of SIP handsets and softphones.
04
Onboarding took too long
Porting numbers and provisioning hardware was a manual, back-and-forth process that slowed sales.
What we built
A phone system customers
can run themselves
Self-service call flows
Drag-and-drop IVR menus, ring groups, business hours and failover rules, live the moment they are saved.
Real-time call analytics
Live call volume, queue status and quality metrics so problems are spotted before customers notice.
Softphones and SIP hardware
Office lines on PC, Mac, iOS and Android, plus pre-configured handsets ordered straight from the portal.
SMS and voicemail-to-email
Two-way SMS with a full API, and voicemail delivered to email with caller ID attached.
How it works
From sign-up to first call
Provisioning that used to take days now runs in a few steps.
- 01
Choose a plan
Numbers picked from AU/NZ, freecall or international ranges online.
- 02
Configure
Users, extensions and call flows set up in the browser.
- 03
Connect devices
Auto-provisioned SIP phones or softphones register instantly.
- 04
Monitor
Calls, queues and quality tracked live from the dashboard.
edgetel.com.au
Stack
Asterisk / FreeSWITCHWebRTCNode.jsReactRedisSIP ProvisioningREST + SMS API
Results & impact
What changed
after launch
Before
Customers raised tickets for every small change, call quality problems surfaced as complaints and onboarding dragged on for days.
After
Businesses manage their own phone system in a browser, calls follow staff anywhere and the team sees quality issues in real time.
Let's build your next
real-time communication platform.
Tell us what you are building. You will get a clear plan, a fixed estimate and a team that has shipped this kind of product before, usually within 3 hours of the call.
Delivered in this engagement
- Hosted PBX management portal
- Real-time call analytics
- SMS and provisioning APIs
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