[ AI lead scoring ]
Call the Leads Most Likely to Buy, First
We build lead scoring models on your CRM history, website behavior and firmographics, rank every lead, explain why it scored that way and route it to the right rep in minutes.
- Scored on arrival and as behavior changes
- Every lead
- Scored on arrival and as behavior changes
- Top reasons shown on the CRM record
- Explained
- Top reasons shown on the CRM record
- Hot leads sent to the right rep fast
- Routed
- Hot leads sent to the right rep fast
Lead queue, ranked
Example, update 3
- 88Maya R., Head of OpsPricing page twice, demo requestCall now
- 81Priya K., VP ProductSaaS, 480 staff
- 55Tom B., FounderAgency, 12 staff
- 40Leo M., AnalystRetail, 1,200 staff
Why Points-Based Lead Scoring Disappoints
Points for opening an email rarely match who actually buys.
- 01
Reps chase the wrong leads
Without a reliable signal, effort spreads evenly across good and bad leads.
- 02
Scores nobody trusts
Manual point systems drift and sales teams quietly ignore them.
- 03
Slow response to hot leads
A high-intent request waits in a queue behind low-value form fills.
- 04
Marketing and sales disagree
No shared definition of a qualified lead means endless handoff arguments.
How We Build Your Scoring Model
We learn from leads that already won and lost, then put the score where reps work.
- 1
Outcome history
We pull past leads and opportunities with their outcomes from your CRM.
Labeled lead history
- 2
Signal build
Firmographic, behavioral and engagement features are created for each lead.
Feature pipeline
- 3
Backtest
The model ranks past leads without seeing outcomes, so you see how many wins sit in the top tier.
Lift by score band
- 4
CRM rollout
Scores, reasons and routing rules go live in Salesforce or HubSpot with retraining scheduled.
Live scoring and routing
What We Measure With You
Targets are set during the backtest; results depend on your funnel and follow-up.
- 01
- Win rate by band
- Close rate for top-scored versus other leads
- 02
- Speed to lead
- Minutes from hot lead to first contact
- 03
- Sales cycle
- Days from lead to closed deal
- 04
- Rep time
- Share of effort spent on top-tier leads
What the System Does
A score reps understand, inside the tools they already use.
- 01
Firmographic fit
Company size, industry, tech stack and location compared with your best customers.
- 02
Intent signals
Pricing page visits, demo requests, product sign-ups and content engagement.
- 03
Score explanations
The top reasons behind every score shown on the lead record.
- 04
Smart routing
Hot leads assigned to the right rep or queue based on territory and capacity.
- 05
Pipeline forecasts
Expected conversions and revenue by score band.
- 06
Continuous retraining
New wins and losses keep the model current as your market changes.
Data the Models Use
We map each source in the first weeks and only use the ones that improve the result.
- CRM leads and opportunities
- Website and product behavior
- Email and campaign engagement
- Firmographic enrichment
- Sales activity history
- Closed won and lost reasons
Where It Fits
Start with your closed deals
See How Many Wins Sit in Your Top Tier
We backtest on leads you already won and lost, so you know the lift before the score reaches your reps.
Book a Scoring CallLead Scoring Stack
Built on your warehouse and written back to your CRM.
Models
- XGBoost
- LightGBM
- SHAP
Data
- dbt
- Snowflake
- PostgreSQL
- Apache Airflow
CRM
- Salesforce
- HubSpot
- Pipedrive
Signals
- Segment
- Clearbit
- Apollo
Lead Scoring Cost
Indicative starting prices. Data enrichment tools are billed separately.
2 to 3 weeks
from$2,500
Scoring backtest
CRM history review and a backtest
5 to 8 weeks
from$10,000
Production scoring
Live scores, reasons and routing in your CRM
3 to 5 months
from$30,000
Revenue intelligence
Lead, account and opportunity models with forecasting
What Revenue Teams Say
Rated 4.9/5 on average across the platforms clients review us on.
Clutch5.0
GoodFirms5.0- Google5.0
- Upwork4.9
I had the pleasure of working with Sajal Tech on a travel website, and it was an incredible experience from start to finish. They demonstrated professionalism, clear understanding of requirements, and excellent communication throughout.
Lead Scoring Questions
Still deciding? A 30-minute call usually answers the rest.
Ask Us DirectlyA few hundred closed outcomes is a solid start. With fewer, we begin with fit scoring and add behavioral signals as data grows.
Yes. Scores and reasons are written to lead and contact records, and routing uses your existing assignment rules.
Each score comes with its top reasons in plain language, such as 'visited pricing twice this week'.
Yes. For account-based selling we score accounts and the buying group within them.
Scores refresh as new activity arrives, and the model is retrained on a schedule as deals close.
Data stays in your CRM and warehouse. We work under NDA and follow ISO 27001 practices.
Let's build your next product together
Book a free strategy call and leave with a clear plan and estimate. No commitment.
- 01Pick a time that suits you
- 0230 minutes on scope, stack, timeline and budget
- 03Fixed-price proposal, NDA on request