edgetel.com.au
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Case study · Certified translation
Certified translation,
without the runaround.
A document translation platform for Singapore's certified translation market, covering 80+ languages. Customers upload a document, see clear pricing from S$38 a page and get translations accepted by ICA, MOM, LTA and embassies.
LetterCraftsSingaporeWeb platform
lettercrafts.org
Quote friction
-70%
fewer steps from landing to quote request
Organic traffic
+180%
growth in search visits within a year
Languages
80+
languages covered with dedicated service pages
Conversion
2.2x
more quote requests per visitor
Figures reflect analytics comparing the year before and after launch.
The starting point
The challenge
01
Getting a quote was a chore
Customers emailed scans back and forth just to learn the price, and many gave up before replying.
02
Machine translation looked the same online
The site did not explain why certified human translation mattered for ICA or court submissions.
03
Confidential documents over email
Passports, medical records and contracts were sent as unprotected attachments.
04
Invisible in search
Competitors outranked LetterCrafts for the exact services people were searching for.
What we built
A trust-first platform
that turns visitors into orders
Upload and quote
Secure document upload with transparent per-page pricing, so customers know the cost before they commit.
Certification made clear
Dedicated pages for ICA, MOM, LTA and embassy submissions, with notary and SAL options explained.
Confidential file handling
Encrypted storage and NDA-backed workflows for legal, medical and business documents.
Language and service SEO
Structured pages for every language and document type, built to rank for high-intent searches.
How it works
From upload to certified translation
A simple path for customers, a clear queue for translators.
- 01
Upload
Customer submits documents securely from any device.
- 02
Quote
Transparent per-page pricing, with urgent options available.
- 03
Translate and verify
Human translators work under NDA and a reviewer checks every page.
- 04
Certify and deliver
Certified copy delivered, with notarisation if required.
lettercrafts.org
Stack
WordPressCustom Quote EngineSecure File StorageMulti-language CMSSchema MarkupLive ChatGoogle Analytics 4
Results & impact
What changed
after launch
Before
Quotes took days of email, the certified-versus-machine difference was invisible and sensitive files travelled unprotected.
After
Customers upload once, see the price, understand the certification and trust LetterCrafts with confidential documents.
“SajalTech gave us the digital platform our service always deserved. Clients can now find us, understand our value immediately, and submit their documents effortlessly. It's the best business decision we've made.”
Let's build your next
service platform.
Tell us what you are building. You will get a clear plan, a fixed estimate and a team that has shipped this kind of product before, usually within 3 hours of the call.
Delivered in this engagement
- Translation service platform
- Secure upload and quote flow
- SEO content framework
More work
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