curanahealth.com
HealthcareSenior care
Curana Health
Multiple projects for a US senior care leader, from the public platform to clinician tools that coordinate care nationwide.
Case study · Cognitive wellness
Brain health you can
actually measure.
Two connected products for one brain health brand: a US supplement store with every dose on the label, and Nutropx Lab, a game-like cognitive training app with a 90-second Brain Test, daily quests and an AI coach.
NutropxUnited StatesE-commerce + Web app
nutropx.com
Brain Tests
62%
of test takers go on to create an account
Retention
3x
longer subscriber lifetime for customers who train in the Lab
Session length
3 min
average daily quest, built to fit any morning
Repeat orders
+41%
refill rate among customers with an active streak
Figures reflect cohort data from the first months after the Lab launched alongside the store.
The starting point
The challenge
01
Supplement claims were hard to trust
The category is full of proprietary blends and vague promises. Customers had learned to be sceptical.
02
No way to see progress
People took a pill and hoped for the best. Without feedback, most stopped after the first bottle.
03
Brain training felt like homework
Existing apps were clinical and repetitive. Engagement dropped off a cliff after the first week.
04
Two products, one customer
Store and app needed shared accounts, bundles and messaging, or the brand would feel like two companies.
What we built
One brain health system,
two products that feed each other
Clean-label storefront
Every ingredient and dose shown on the product page, with a Science Hub linking claims to evidence.
Nutropx Lab
Around 30 exercises across memory, attention, speed and more, wrapped in XP, levels, streaks and daily quests under three minutes.
Cognitive Fitness Score
A 90-second Brain Test sets a baseline, then weekly check-ins show trendlines and personal bests by area.
Professor 5-Brain AI coach
Summarises each week's training and suggests what to focus on next, turning data into a simple plan.
How it works
From first click to daily habit
The loop that keeps customers coming back.
- 01
Free Brain Test
A 90-second test, no card required, gives an instant Cognitive Fitness Score.
- 02
Personal plan
Scores by area suggest exercises and the supplement that fits the goal.
- 03
Daily quests
Short adaptive sessions earn XP and keep the streak alive.
- 04
Weekly review
The AI coach reports progress and nudges subscriptions and refills at the right time.
nutropx.com
Stack
WooCommerceReactNode.jsLLM CoachPostgreSQLSubscriptions & StripeAnalytics Events
Results & impact
What changed
after launch
Before
Customers bought supplements on faith, saw no feedback and rarely reordered. Brain training lived somewhere else, if anywhere.
After
A free test leads into daily training, progress is visible every week, and supplements become part of a routine people can measure.
Let's build your next
health and wellness product.
Tell us what you are building. You will get a clear plan, a fixed estimate and a team that has shipped this kind of product before, usually within 3 hours of the call.
Delivered in this engagement
- Supplement e-commerce store
- Nutropx Lab training app
- AI coach and scoring engine
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