[ Case study · Cognitive wellness ]

Brain health you can actually measure.

Two connected products for one brain health brand: a US supplement store with every dose on the label, and Nutropx Lab, a game-like cognitive training app with a 90-second Brain Test, daily quests and an AI coach.

Download Case StudyVisit nutropx.com
nutropx.com
Nutropx home page
78Fitness score
  • Memory78
  • Focus84
  • Speed71
  • Mood80
  • Example result
[ Results ]

The Numbers After Launch

  1. 01 Brain Tests

    62%

    of test takers go on to create an account

  2. 02 Retention

    3x

    longer subscriber lifetime for customers who train in the Lab

  3. 03 Session length

    3 min

    average daily quest, built to fit any morning

  4. 04 Repeat orders

    +41%

    refill rate among customers with an active streak

Figures reflect cohort data from the first months after the Lab launched alongside the store.

[ What we built ]

One brain health system, two products that feed each other

nutropx.com
Nutropx home page

Every ingredient and dose shown on the product page, with a Science Hub linking claims to evidence.

[ The starting point ]

Four Problems to Solve

A US cognitive wellness brand selling clean-label supplements made in FDA-registered, NSF GMP certified facilities, with a mission to make brain health something you can track.

Problem 01Supplement claims were hard to trustThe category is full of proprietary blends and vague promises. Customers had learned to be skeptical.
Sector
Health & wellness DTC
Market
United States
Products
Store + training app
[ How it works ]

From first click to daily habit

The loop that keeps customers coming back.

  1. 01Free Brain TestA 90-second test, no card required, gives an instant Cognitive Fitness Score.
  2. 02Personal planScores by area suggest exercises and the supplement that fits the goal.
  3. 03Daily questsShort adaptive sessions earn XP and keep the streak alive.
  4. 04Weekly reviewThe AI coach reports progress and nudges subscriptions and refills at the right time.
[ What changed ]

Before

Customers bought supplements on faith, saw no feedback and rarely reordered. Brain training lived somewhere else, if anywhere.

After

A free test leads into daily training, progress is visible every week, and supplements become part of a routine people can measure.

[ Your turn ]

Planning a health and wellness product?

Tell us what you are building. You get a clear plan, a fixed price and a team that has shipped this kind of product before.

Book a Free Call Download the PDF

Delivered in this engagement

  • Supplement e-commerce store
  • Nutropx Lab training app
  • AI coach and scoring engine
nutropx.com lab.nutropx.com
[ More work ]All case studies
[ Contact ]

Let's build your next product together

Book a free strategy call and leave with a clear plan and estimate. No commitment.

  1. 01Pick a time that suits you
  2. 0230 minutes on scope, stack, timeline and budget
  3. 03Fixed-price proposal, NDA on request
Prefer email? contact@sajaltech.com