[ Case study · Live commerce ]

Go live. Sell out. Never oversell.

A live commerce platform for Korean influencers. One link lets viewers buy during an Instagram, TikTok or YouTube stream without leaving it, while stock locks in real time and KakaoTalk handles every order update.

Download Case Study Visit marketmate24.com

LIVEExample drop

Linen tote, sand

Sold out. No overselling.

@minji_kReserved
@seo.yunReserved
@jh_parkReserved
@daeun22Reserved
@hana.lReserved
@woo_jinReserved

[ The client ]

A Korean commerce startup serving creators who sell products live on social platforms and were running orders through DMs, comment threads and spreadsheets.

Sector: Social & live commerce
Market: South Korea
Pricing: 33,000 KRW / month

01Orders came in through commentsSellers took orders from chat and DMs mid-stream, then spent hours afterwards matching names to payments.
02Popular drops oversold in secondsWhen a stream spiked, several buyers claimed the last unit. Refunds and angry messages followed every big sale.
03Buyers had no idea what was happeningWithout confirmations or shipping updates, sellers answered the same 'where is my order' question hundreds of times.
04Platforms kept buyers inside their wallsEach social network had its own shop rules. Creators needed one checkout that worked wherever they went live.

[ Results ]

A Sell-Out With Zero Oversells

Overselling: 0; double-sold units since stock locking went live
Admin time: 80%; less post-stream order matching for sellers
Conversion: +34%; more viewers completing checkout than ordering by direct message
Support load: 65%; fewer 'where is my order' messages

Figures reflect seller data from the first months of live streams on the platform.

[ What we built ]

A storefront that lives inside the stream

01
One link, every platform
A single share link works on Instagram, TikTok and YouTube. Buyers browse, add to cart and pay without leaving the live.
marketmate24.com
02
Real-time stock locking
Redis-backed reservations hold each unit for two hours, so traffic spikes never sell the same item twice.
03
Automated KakaoTalk alerts
Order confirmations, shipping updates and cart reminders sent straight to KakaoTalk, from as little as 12 KRW each.
marketmate24.com
04
Live analytics
Viewers, add-to-carts and conversions update while the stream is running, so sellers know what to push next.

[ How it works ]

Four steps to selling live

Built for creators, not developers.

1
Connect and set up
Link a Kakao account and add products in minutes, with no technical skills needed.
2
Go live anywhere
Share one MarketMate24 link on Instagram, TikTok or YouTube.
3
Buyers check out
Stock is reserved instantly and payment goes straight to the seller's gateway.
4
Fulfill in bulk
Shipping data exported as CSV and customers updated automatically on KakaoTalk.

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